Kelton Research has been named the fastest growing research firm in the country by Inc. Magazine two years running on the strength of a truly unique model – one that combines the data and trend mining capabilities of the world’s best researchers with the strategic business skills of marketers, PR pros, media professionals, and consultants.
Our strength lies not only in discovery, but in translating research concepts into a strategic vision for your business.
Our clients include Fortune 500 companies and smaller companies across the country looking to better understand and cater to their customers’ needs and desires.
At Kelton Research, we’re strong believers that quality research should be flexible and adaptable to each client’s unique goals. We offer a full range of customized research and strategy solutions to help your business grow and prosper.
About Kelton Research
Most market research firms think their job begins and ends with getting you the data. At Kelton, numbers and information are just the beginning. We believe that market research means more than evaluating the market size or identifying your target demographic, it’s about taking truly understanding people, finding out why the make certain decisions, and translating that information back into a strategic direction for your business. How do mindsets, emotions, and environments influence how people think, feel, and interact with the world? What do they crave, believe, laugh at and worry about? Market research can answer all of these questions, and we employ a broad range of customized tools to do so.
Done right, research helps you connect with people in new and informative ways. Our unique research methodologies, intrepid interviewers and insightful analyses separate us from other market research companies. We don’t just give you the data: we bring the data to life.
Featured Case Study
NASA
Improving on a Strong Brand
Situation
NASA and NOAA were looking to place themselves in the middle of public discussion about climate change. The space explorers were seeking to become more relevant in earthly discussions.
Solution
Through comprehensive, integrated quantitative and qualitative studies, Kelton found the best way to express the environmental mission of NASA and NOAA to a diverse and discerning public, and to position the organization as not only relevant, understandable, and reliable sources, but leaders in the earth sciences.
Results
Kelton provided a short-term and long-term strategic roadmap, including an effective communication strategy; in addition, we provided tracking measurements to ensure that new communications are resonating broadly with Americans.
